Our mission
Our mission is straightforward. By focusing on the user experience, we aim to create an ultimate supply chain within the bicycle industry, and continuously provide products with core value to cycling consumers.
Our values
Our values form the basis of our culture, our brand and our business strategies. They define how we engage with our colleagues, with our customers and suppliers, our shareholders and the communities in which we live and work. Our values are the essence of who we are.
We value the spirit of innovation.
Since the company was founded in 2007, the entrepreneurial spirit of agility and simplicity has remained vibrant and continuously contributes to the ways we support the development of our customers, suppliers, the industry, and the communities. We firmly believe in keeping things simple so that we can be flexible with a true entrepreneurial spirit. We are constantly exploring development opportunities, embracing change, continuously learning, trying new things, and getting to know new partners, all for the benefit of our employees and business partners.
We value support.
People are always the most important part of what we do. We care about each other and want to have a future that’s good for everyone and will last. Trust and being honest are the key to everything. Because we trust our people so much, our customers get great experiences. We think long – term. We value our long – term relationships with our partners, like our workers, suppliers, customers, and the communities around us. We try to make the changes we’d like to see. We do this by making our workplace a nice, strong place to be and by helping our communities.
